Kathy's Coupons offers advertising agency expertise on all of your projects!
Kathy's Coupons has consulted, developed and managed hundreds of successful direct mail
campaigns, specialty print jobs and target market mailings, implementing new, cost effective
marketing strategies that work within all types of budgets.
Over the past 19 years, we have worked with thousands of businesses, including retail
shopping centers and their merchants. We have worked with nearly every retail and service
category from national retailers to single location merchants including many other business
categories in Southern California, San Diego, Pacific and Mid-West territories.
Retail shopping center advertising programs created and managed by Kathy's Coupons,
utilizing merchant driven offers, have one of the highest, (if not the highest) advertising
renewal rate in the direct mail industry. Through tracking coupon response, consistent
redemptions have proven to be as high as 10 times the national average in all economic
climates. Having advised hundreds of merchants with our "offer expertise", follow up and
tracking indicates a higher average sale and higher redemption rates over newspaper and
shared mail advertising in nearly every retail, professional and service category.
When the majority of your merchants participate, this allows the consumer more choices, with
your merchants able to enjoy exclusivity in a customized program for the shopping center.
Exclusivity with merchant ads allows for a better response, and they are not competing with
neighboring businesses for the same customer base, in the same publication. The results of
exclusivity is stronger readership, higher redemption rates & sales, and is not available with
the majority of (shared) direct mail magazines, (shared) envelope mailers, shoppers &
newspapers which do publish competing ads to your merchants in the same publication,
diluting results.
Retail Shopping Center Marketing - Benchmarks Set In All Economic Climates
Kathy's Coupons introduction of our custom direct mail coupon book to the retail shopping
center industry, set a new benchmark, far exceeding expectations and increasing market
share. Overall merchant redemption rates for our first shopping center coupon book mailing
were 10 times greater than previous direct mail advertising programs, then steady growth,
increased readership and increased market share, proving to be consistent in all economic
climates.
When shopping center owners subsidize advertising, events and additional marketing
programs for their merchants, amazing things happen! Merchant sales increase, market share
increases for the center, leases renew and new businesses inquire about leasing. Consumer
loyalty, new and increased shopping patterns build upon continued growth of your centers.
When this marketing philosophy is followed, Kathy's Coupons can help increase the impact of
your advertising dollar, identify your customers, connect with them and keep you connected,
while advising the most cost effective advertising programs to reach prospective customers.
Many programs are tailored to work with merchant marketing funds for your shopping centers.
campaigns, specialty print jobs and target market mailings, implementing new, cost effective
marketing strategies that work within all types of budgets.
Over the past 19 years, we have worked with thousands of businesses, including retail
shopping centers and their merchants. We have worked with nearly every retail and service
category from national retailers to single location merchants including many other business
categories in Southern California, San Diego, Pacific and Mid-West territories.
Retail shopping center advertising programs created and managed by Kathy's Coupons,
utilizing merchant driven offers, have one of the highest, (if not the highest) advertising
renewal rate in the direct mail industry. Through tracking coupon response, consistent
redemptions have proven to be as high as 10 times the national average in all economic
climates. Having advised hundreds of merchants with our "offer expertise", follow up and
tracking indicates a higher average sale and higher redemption rates over newspaper and
shared mail advertising in nearly every retail, professional and service category.
When the majority of your merchants participate, this allows the consumer more choices, with
your merchants able to enjoy exclusivity in a customized program for the shopping center.
Exclusivity with merchant ads allows for a better response, and they are not competing with
neighboring businesses for the same customer base, in the same publication. The results of
exclusivity is stronger readership, higher redemption rates & sales, and is not available with
the majority of (shared) direct mail magazines, (shared) envelope mailers, shoppers &
newspapers which do publish competing ads to your merchants in the same publication,
diluting results.
Retail Shopping Center Marketing - Benchmarks Set In All Economic Climates
Kathy's Coupons introduction of our custom direct mail coupon book to the retail shopping
center industry, set a new benchmark, far exceeding expectations and increasing market
share. Overall merchant redemption rates for our first shopping center coupon book mailing
were 10 times greater than previous direct mail advertising programs, then steady growth,
increased readership and increased market share, proving to be consistent in all economic
climates.
When shopping center owners subsidize advertising, events and additional marketing
programs for their merchants, amazing things happen! Merchant sales increase, market share
increases for the center, leases renew and new businesses inquire about leasing. Consumer
loyalty, new and increased shopping patterns build upon continued growth of your centers.
When this marketing philosophy is followed, Kathy's Coupons can help increase the impact of
your advertising dollar, identify your customers, connect with them and keep you connected,
while advising the most cost effective advertising programs to reach prospective customers.
Many programs are tailored to work with merchant marketing funds for your shopping centers.
| Retail Shopping Center Advertising and Consulting! Connecting retail shopping centers and their merchants with consumers, maintaining & expanding market share in all economic climates |
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